The Rise of India’s Fitness Market and Our Partnership with MyFitMantra

India’s fitness market is quietly setting up one of the most interesting growth stories in global fitness.

Over the next five years, the sector is expected to double in size. Industry revenue is forecast to grow at roughly 15% year on year, reaching close to INR 37,700 crore (US$4.5 billion) by 2030. Gym memberships are projected to climb from 12.3 million today to more than 23 million - this is all while overall penetration remains below 1%.

That combination matters. Rapid growth, low penetration, and a huge working-age population point to a market that’s far from maturity. The demand is there, the infrastructure is catching up, and operators are starting to think more seriously about how they scale their customer experience without creating friction on the gym floor.

This is the context behind our next move.

Over the past year, we’ve been spending more time looking at how Vor can support emerging fitness ecosystems, not by exporting a one-size-fits-all model, but by working alongside platforms that genuinely understand their local market. India stood out quickly.

The country’s top metro regions account for more than half of total fitness revenue, despite containing less than a third of facilities. At the same time, only a small proportion of physically active adults currently engage in paid fitness. For gym operators, that creates both opportunity and pressure: growth is there, but so is the need to deliver consistent, high-quality training experiences at scale.

That’s where our partnership with MyFitMantra comes in.

Launching soon, we’ve integrated the Vor API into the MyFitMantra platform, bringing AI-powered workout programming to gyms and health clubs across India.

When we first connected with the MyFitMantra team early last year, we were immediately aligned on how we see technology’s role in fitness. They’re building an operating system that reflects the real-world operations of gyms, from lead management and retention through to programming and subscriptions, rather than forcing operators to bend around software limitations.

“The Indian fitness market has lacked a workout builder solution that truly reflects how our gyms operate. Many existing products aren’t designed for this market, either structurally or commercially.  

We believe India deserves technology built with its culture and demographics in mind. Integrating the Vor Engine allows us to deliver intelligent, AI-driven programming within a platform specifically designed for the Indian market. 

While our focus is India, the implications are far broader. The foundation we’re building together has global potential.”

- Prajakta Girme, CEO & Founder, MyFitMantra

What made this partnership feel right wasn’t just technical compatibility, but shared thinking. MyFitMantra’s mission to empower coaches and operators with practical, scalable tools mirrors our own approach at Vor. Both teams care deeply about reducing complexity, not adding to it.

From a delivery standpoint, this matters. Our collaboration allows MyFitMantra to develop full member- and trainer-facing experiences on top of the Vor Engine with speed and confidence. The shorthand between our teams shortens discovery, simplifies implementation, and results in integrations that feel native rather than bolted on.

For gyms and health clubs, that means access to intelligent programming without long build cycles, fragile workarounds, or disruption to how the gym operates day to day.

India isn’t just another expansion market for us. It represents a fast-growing fitness ecosystem where the decisions being made now around systems, standards, and training quality will shape the industry for years to come.

We’re excited to be taking this step with MyFitMantra and to support operators across India as they build for scale.

More to come soon.

Sources:

https://www.healthandfitness.org/indias-fitness-market-set-to-double-by-2030/

https://www.deloitte.com/in/en/about/press-room/indias-fitness-market-to-double-by-2030-per-a-deloitte-and-hfa-report.html

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