Jason Heightman
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Created by personal trainers together with AI experts, Vor creates personalised exercise programmes at any scale, optimising fitness businesses for growth and client retention.

Well Nation

The venture, which is also backed by the former CEO of PureGym, Peter Roberts, was born out of the business specific challenges Another Round saw in the sector, from a decline in personal trainer businesses to the cost-of-living crisis leading many customers to abandon paid fitness activities.

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